If your website isn’t generating the conversions that you expect, this can very be concerning – especially if it is the main source of income or leads for your business. Unfortunately, there isn’t a one-size fits all solution so the trick is to find the cause and resolve it as soon as you can get those all-important conversions where they should be.
Here are 5 of the most common reasons why your website isn’t converting the way it should, and how to fix it.
1. You’re targeting the wrong people
One of the most important aspects of running a successful business is to identify and target a specific market. Whilst it’s tempting to think that everyone would enjoy your product, this is counterintuitive because you simply can’t please everyone.
If you haven’t done so already, figure out who your niche demographic is and alter your website accordingly. Targeting a small audience effectively will increase your conversions more than being broad ever will.
2. Your website isn’t optimised for different devices
Today devices that have access to the internet come in all different shapes and sizes. This means your website needs to work no matter the screen that it’s loaded on. More than ever before, people aren’t just shopping on their computers, but on their phones and tablets too. If your site isn’t optimised for these devices, you’ll be losing customers that come to you through these channels, which could be harming your conversions.
3. You aren’t getting enough traffic
The reason that your website isn’t converting could simply be that there aren’t enough people coming to your page. The best place to start resolving this is to look at your SEO and how you’re performing in search. SEO can be a bit of a mystery – especially if you’re new to it, which is why it pays to bring in the help of a Dundee web design agency. They can identify why you’re ranking well in search, and help you to fix it.
4. Your website is slow
Today’s web users have the need for speed. If your website takes too long to load, you’ll see high numbers of people leaving it before sticking around to make a purchase. Multiple studies suggest that websites with a load time of longer than 3 seconds have a high rate of abandonment, so if you aren’t meeting this benchmark then you need to fix your site.
5. You aren’t using CTA’s
Even the most creative and engaging website will struggle to convert without a clear call to action (CTA). Your call to action needs to be clear and readily available to anyone who visits your website. Give your customers exact instructions on what you want them to do and they will be more likely to do it!
Final Thoughts
Be sure to check and update your website to resolve any existing or new issues that may be slowing your conversions. This way you can keep growing your business for years to come!
