Contractors looking to increase their online visibility? Look no further. This is a guide to SEO for contractors. Site SEO is a set of four principles that every general contractor should focus on. These are:
- Content
Your contractor SEO strategy should start with creating content. Everything that is related to how you market your brand online is called content. Your home page, blog posts, and landing page copy are all content.
- Local SEO
SEO as a whole helps to make your brand visible online for any search term. Local SEO is the emphasis on your brand’s promotion within your local area. This is particularly beneficial for small businesses looking to rank higher in search results for their local market.
Google will display a map showing local businesses that offer services for keyword searches that include specific markets. You want to be found in this area if you are a home builder. Local SEO strategies are a great way to get there.
Technical SEO
This is where you should focus your efforts on making sure that your website design and each web page are technically sound. This includes metrics such as the speed of your website, Core Web Vitals, and usability on smartphones.
High-resolution images are a common feature on contractors’ websites. It is important that these images do not slow down your website or discourage users from visiting your different landing pages and submitting submission forms.
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