How awesome would it be just to sit back, relax, and let robots take care of everything in your life? Very awesome!
Automation, so far, is serving humans well in most areas of life. This is why robots are often welcome as an alternative to humans. Why? Because they tend to speed up various processes and enhance their efficiencies.
However, in the realm of search engine optimization or SEO, deploying robots to speed up the otherwise tedious task of backlinking is neither appreciated nor encouraged.
Google mostly only ranks websites it trusts. Backlinking, when done right, helps your website win this trust. Therefore, it happens to be an important SEO process.
Each website backlink is seen as a “vote of confidence.”
A website with lots of “votes of confidence” or backlinks from high authority websites is trusted to be reliable. As opposed to that, a website with links coming in from hundreds of shady websites is deemed untrustworthy.
Automated link-building processes, often used by inexpensive agencies offering consulting in internet marketing and SEO services,deploy robots that get your website a good number of backlinks in minutes. But each of these links comes from low-authority websites.
Search engines may never trust websites that have hundreds of links from unreliable websites. Not only that, but Google may also penalize your website for its association with bad websites. Call it guilty by association, if you want.
Therefore, besides money, you pay for the automated link-building process with your website’s authority and sometimes its future as well.
This is why automation is not regarded as the best idea when it comes to as important an SEO process as backlinking.
If you are still skeptical about the time-consuming but highly-recommended process of manual link building, Landau Consulting, a NJ SEO consulting company, has discussed the downsides of automated link building in this infographic. That might convince you of the value of handcrafted links. Check it out!
